[car home New Car Launch] On July 21st, BYD officially released the 2021 model (|), which is also the mid-term redesigned model of this generation of Tang. The appearance of the new car has been mainly adjusted in details, and the interior has adopted a brand-new design, which not only has a strong Chinese style, but also has a more prominent sense of luxury. It is reported that the 2021 Tang (fuel version and DM) will be pre-sold at Chengdu Auto Show on July 24, and the EV model will be later.
The 2021 Tang continues the family-style design language of the current model Dragon Face. In other appearance details, the blackened C-pillar and double waistline make the side visual movement three-dimensional, and at the same time, the new car has also added a new rim style. The official said that the double five-spoke rim, such as the "dragon claw" hole, is powerful and the impression of Longteng goes deep into the overall design.
The interior of the new car was designed by Michele Paganetti, the former interior design director of Mercedes-Benz and now the global interior design director of BYD. It is similar to BYD’s Han style and inherits the design style of BYD’s new generation dynasty series. The new car uses black and brown color matching and exquisite interior materials to enhance the inner luxury. It is reported that the instrument panel and door panel of the driver’s seat of the car are made of microfiber high-grade suede fabric and leather 12-way electric adjustable seats. The seats are made of digital punching and line pressing technology, 2mm stitching and gold edging to create a pattern similar to dragon scales.
The new car adopts a two-color multi-function steering wheel, and the LOGO of "DiPilot" (Intelligent Driver Assistance System) is added at the bottom. The dragon claw mark digital panel combined with the 31-color interactive intelligent cockpit atmosphere lamp with the dragon beard light belt below provides a rich driving environment for the car. The atmosphere lamp can automatically adjust its color with the change of driving mode, air conditioning temperature and PM2.5 air quality, creating a new human-computer interactive experience.
The central control screen of the new car is a 15.6-inch rotatable screen, and the screen border becomes narrower and more exquisite. The built-in DiLink 3.0 intelligent network connection system adopts a new UI design. The gear shifting mechanism is changed to a smaller gear handle -BYD Heart Dragon Engine Heart, and the gear shifting mechanism is surrounded by touch buttons such as driving mode and kinetic energy recovery adjustment.
The Tang DM plug-in hybrid model will add the optional trailer with the word "4.3S", which indicates that the Tang DM model will add a new power version model and its acceleration performance will be improved. However, the official did not announce the power of the new Tang DM, only revealed that it would be optimized for the motor, and we will continue to pay attention.
● Model history
BYD S6
Speaking of Tang’s past, we should first mention BYD S6, the first SUV that BYD put on the market in September 2010. As many people know, this car draws on the appearance of Lexus RX in terms of design, and with a minimum price of less than 90,000, this car has won the favor of many consumers and has become the best-selling SUV in China for some time.
"BYD S7"
With the continuous development of the domestic SUV market, more and more China brands put heavy models in the SUV market. In contrast, S6 products with strong "RX flavor" will be weaker. In 2014, on the basis of S6, BYD launched the BYD S7 by updating the design, increasing the configuration, increasing the body and changing the power of 2.0T, further enhancing its competitiveness in the SUV market.
"the first generation of Tang"
In June 2015, BYD brought its hybrid model, Tang, for the first time. You can think that this car is a product developed on the basis of BYD S7. This car is the first China brand electric four-wheel drive model to be listed. It is also from this car that BYD’s concept of "542" has been deeply rooted in people’s hearts, that is, the acceleration time of the vehicle at 0-100km/h is less than 5s, equipped with a four-wheel drive system, and the fuel consumption per 100 km is less than 2L, which can be said to be a leading concept at that time.
"the second generation of Tang dynasty"
Time came to June 2018, BYD Tang began to change. It can be said that the second generation of Tang started its explosion road. It has a personalized design, in-place configuration and excellent acceleration performance, and its performance is quite comprehensive, which soon attracted everyone’s attention. The market performance has always been very good.
Along the way, this car’s update action is very fast, and it can bring enough surprises every time, which is also a microcosm of the rapid development of China brand in the past ten years.
● Competing models
"Tiguan L plug-in hybrid version; Li ONE』 "
From the perspective of Tang DM alone, there are more and more plug-in hybrid medium-sized SUVs with the same price, and most of them are overseas brands, such as the Tiguan L plug-in hybrid version of SAIC Volkswagen and the commander PHEV of GAC Fick Jeep. From the perspective of configuration and performance, Tang DM actually has obvious advantages in competitiveness compared with its competitors, and the slight disadvantage should be in brand power. In addition, Li ONE, which is positioned as a medium and large SUV, can be bought at the same price. It also uses plug-in hybrid power, and its recent market performance is also good. For Tang DM, the threat posed by Li ONE cannot be ignored.
● Full text summary
Recently, BYD has released many new products. BYD Han and the brand-new SUV Song PLUS let everyone see that BYD is playing better and better in design. Of course, as the flagship of BYD dynasty series, it is also the main scorer of market sales. The manufacturer did not forget Tang and immediately put on new clothes. Although the 2021 Tang with little change in face is not as eye-catching as the two brand-new products mentioned above, the brand-new interior design style still makes everyone feel full of sincerity. The pre-sale price of 2021 Tang will be announced at the Chengdu Auto Show, which opens on July 24th. Let’s look forward to whether this new car will bring you more surprises. (Text/car home Wang Ziping)
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